Our family has been providing fresh pasta for Italian dinner tables for over 50 years.
We believe that generosity is the secret to great cooking, so we use only the finest, authentic ingredients in our recipes.
Perhaps this is why Rana is Italy’s favourite fresh pasta?
This is a bold statement, which is why we support it with the supermarket data below, but we always say that if you don’t believe us – just ask any Italian!
|
Prodotto |
Sales in Value (€) |
Value share (%) |
Volumes Sales (Kg) |
Volume share (%) |
|
FRESH EGG PASTA |
628,878,365 |
100% |
70,587,817 |
100% |
|
RANA |
215,565,804 |
34% |
19,405,733 |
27% |
|
FINI |
30,103,889 |
5% |
4,168,857 |
6% |
|
DIVELLA |
7.902.683 |
1% |
1,370,189 |
2% |
|
IL PASTAIO MAFFEI |
3,471,488 |
1% |
761,089 |
1% |
|
TORTUOVO |
2,212,508 |
0% |
586,093 |
1% |
|
PRIVATE LABEL |
151,710,666 |
24% |
21,110,910 |
30% |
|
OTHERS |
212,730,054 |
34% |
22,417,645 |
32% |
*Source: MAT 25.02.2025, Total Italy + Discount, Circana. Reference market: Fresh Pasta
Italy’s best kept secret doesn’t stop with our fresh pasta. Made in the heart of Verona, our ready meals are crafted with passion, authenticity and generosity. Using only the finest ingredients, we bring the same dedication to your table that we always have, since our beginnings in 1962. It’s no surprise then, that Rana doesn’t just make Italy’s favourite fresh pasta*, but also makes Italy’s favourite ready meals*
|
Total Italy Retail MAT February 2025 |
Sales in Value (€) |
Value share (%) |
Volumes Sales (Kg) |
Volume share (%) |
| Rana |
48,778,580 |
43.8 |
4,876,137 |
43.0 |
|
Private Label |
33,167,534 |
29.8 |
3,341,035 |
29.5 |
|
Gruppo Beretta |
7,641,645 |
6.9 |
886,919 |
7.8 |
|
Cecchin |
4,713,690 |
4.2 | 418,198 | 3.7 |
|
Eurochef |
2,646,921 |
2.4 |
270,917 |
2.4 |
|
La Sorgente |
943,655 |
0.8 |
130,450 |
1.2 |
|
Altri Produttori |
13,546,504 |
12.2 |
1,406,738 |
12.4 |
*Source: MAT 25.02.2025, Total Italy + Discount, Circana. Reference market: Ready Meals