Gian Luca Rana and the 'Identitalia, the iconic Italian brands' project

Pastificio Rana, headed by Gian Luca Rana, is among the protagonists of 'Identitalia “the iconic Italian brands', an exhibition organized by the Ministry of Enterprise and Made in Italy to celebrate the historic brands that have made and continue to make history.

The exhibition, which opened yesterday at Palazzo Piacentini, headquarters of the Ministry of Enterprise and Made in Italy, is an occasion to celebrate the 140th anniversary of the Italian Patent and Trademark Office. In 2019, the latter was enriched by the 'Special Register of Historical Trademarks of National Interest', including those trademarks registered more than fifty years ago and still active.

The exhibition presents visual evidence of 100 companies (113 brands) in the food, fashion, furniture, automotive and personal care sectors that have contributed to making Italy great.

This exhibition is an interesting short-circuit: on the one hand, we contemplate a romantic past, where entrepreneurial origins, the dawn of incredible business stories, arise, while on the other hand we narrate the profound surge of innovation and imagination of which our country is capable, day after day.

Identitalia: the role of Gian Luca Rana

For this reason,' says Gian Luca Rana, CEO of Pastificio Rana, 'we are thrilled to be part of this fundamental national heritage and this event that highlights the brands and patents that have contributed to the history of our country. Italy has an entrepreneurial fabric whose design is composed through incessant activity, sharp wits, and a unique and unrepeatable style. This fabric is distinctive and recognized globally. As Pastificio Rana, we have been committed for decades to promoting Italian gastronomic excellence in some 70 countries, thanks to our innate inclination towards innovation and the research of patented technologies in our research centres."
The exhibition, curated by Professors Carlo Martino and Francesco Zurlo from La Sapienza University of Rome and the Milan Polytechnic, is on display until 6 April in the main foyer of Palazzo Piacentini. It aims to highlight an industrial, design and material heritage of inestimable value for the country, made up of entrepreneurial success stories and designers who have influenced the way corporate image is communicated.

Through original drawings, representative pieces, photographs, historical documents, advertising posters and the projection of advertisements and videos, visitors are accompanied at different times of the day by the brands that are part of everyday life and that celebrate Made in Italy.