Italy's favourite

Our family has been providing fresh pasta for Italian dinner tables for over 50 years. 
We believe that generosity is the secret to great cooking, so we use only the finest, authentic ingredients in our recipes. 
Perhaps this is why Rana is Italy’s favourite fresh pasta? 
This is a bold statement, which is why we support it with the supermarket data below, but we always say that if you don’t believe us – just ask any Italian!

 

 

 

Prodotto	Sales in Value  (€)	Value share (%)	Volumes Sales (Kg)	Volume share (%)
FRESH EGG PASTA	628,878,365	100%	70,587,817	100%
RANA	215,565,804	34%	19,405,733	27%
FINI	30,103,889	5%	4,168,857	6%
DIVELLA	7.902.683	1%	1,370,189	2%
IL PASTAIO MAFFEI	3,471,488	1%	761,089	1%
TORTUOVO	2,212,508	0%	586,093	1%
PRIVATE LABEL	151,710,666	24%	21,110,910	30%
OTHERS	212,730,054	34%	22,417,645	32%

 

*Source: MAT 25.02.2025, Total Italy + Discount, Circana. Reference market: Fresh Pasta

 

Italy’s best kept secret doesn’t stop with our fresh pasta. Made in the heart of Verona, our ready meals are crafted with passion, authenticity and generosity. Using only the finest ingredients, we bring the same dedication to your table that we always have, since our beginnings in 1962. It’s no surprise then, that Rana doesn’t just make Italy’s favourite fresh pasta*, but also makes Italy’s favourite ready meals*

 

Product	Sales In Value (€)	Category Value Share (%)	Volume Sales (KGs)	Category Volume Share (%)
Total Ready Meals	452.521.938	100,0	61.608.790	100,0
Total Lasagnes	116.919.093	25,8	11.869.566	19,3
Rana	53.908.565	11,9	5.421.788	8,8
Private Label	34.458.643	7,6	3.544.932	5,8
Gruppo Beretta	7.516.814	1,7	841.259	1,4
Cecchin	4.733.729	1,0	423.465	0,7
Eurochef	2.449.677	0,5	225.864	0,4
La Sorgente	746.477	0,2	97.795	0,2
Altri Produttori	13.105.188	2,9	1.314.462	2,1